Do those banners of various products along the roadside pull your attention as you pass by from them? Or the one that pops while you are browsing through Instagram or Facebook?
May it be selling a product or providing a service, these creatives are truly helpful in reaching your target audience.
While these turn out to be an essential marketing tool, it’s necessary that you know what things are included in them and also how to design them.
We’ll help you with the same in our today’s article.
Here are tips to help you design your own banners and posters.
1) Large and Readable font:
Make sure you choose a sufficiently large size for the content or your brand name.
This will help you attract people and read just what you want them to.
Thus choosing a large size for your font will do the work for you. Besides, it is necessary that the type of font you choose is easily readable and clear.
2) Visual representation through images:
Images are a super-effective way of expressing what you want to represent through your content.
Using high-quality images in your digital or flex creatives will draw the attention of readers in no time. Also, it will deliver to the readers about your product/service without the use of excessive text.
3) Eye-catchy content:
Attractive words are the essence of an appealing banner.
For example, you can use words like “Sale!”, “Free!” and “Limited Edition!” for your product/service. This will trigger the emotions of readers and eventually bring you more customers.
4) Call to Action:
The creative would be of no use if you do not add any call to action or trigger action.
This information includes the address of your store or from where you provide your service. Also, your business contact number, email address, and other social media links are necessary.
Besides, you can also mention the prices of your product/service, an announcement of an offer, discount schemes etc.
5) Attractive Colors:
Selection of colours for your banners plays a crucial role in achieving the focus of the readers. Because the colours are the first thing that your viewers will notice.
Bright colours often easily draw attention than dull colours. Every colour represents a message and has a different association. For example, the red colour represents something strong while yellow represents warmth.
Thus, these are the things you need to include for a successful banner.
Besides, placing the content also matters. Hence make sure you highlight your brand name at the top, your content, prices and images in the center and address at the bottom.
This format is optimum for both, creatives as well as a flex banner.
Now that you know the basic stuff about designing banners, it’s time for you to create and edit one for your business.
Your banners can also be posted on Skill2gether’s platform! Use these tips to
customise and make your Skill2gether.in shop more engaging.
Use your dedicated gallery to make the most out of our platform!
For anything else, call us on 7722015566 or email to firstname.lastname@example.org.